Read about the other books on the list.Ogilvy on Advertising
by David Ogilvy
David Ogilvy is often called the Father of Advertising: his 1983 book makes it clear why. This bracingly honest and engaging look at the way advertising agencies (particularly the author's own powerhouse outfit, Ogilvy & Mather) go about the business of creating indelible advertisements also serves up a brief and lively history of the industry as well. He's been cited by Mad Men creator Matthew Weiner as a major influence on the show, particularly the character of Roger Sterling and his (far less successful) ad man memoir, Sterling's Gold.
--Marshal Zeringue
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