Robert Venturi, Denise Scott Brown and Steven Izenour, Learning from Las Vegas: The Forgotten Symbolism of Architectural Form, 1972Read about the other entries on the list.The sign for the Motel Monticello, a silhouette of an enormous Chippendale highboy, is visible on the highway before the motel itself. This architecture of styles and signs is anti-spacial; it is the architecture of communication over space; communication dominates space as an element in the architecture in the landscape. But it is for a new scale of landscape.Now seen as a bible for postmodernist architecture, Venturi's seminal book saw the urban sprawl of Las Vegas as an architecture of communication over space, achieved through style and signs.
--Marshal Zeringue
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