When March Went MadRead about the other books on the list.
by Seth Davis
National interest in college basketball (and, subsequently, the NBA) was reborn in 1979 when Larry Bird's Indiana State Sycamores battled Earvin "Magic" Johnson's Michigan State Spartans for a media-hyped national championship in what is still basketball's highest-rated televised game of all time. Davis shows how the nation's fascination with this game, heightened by tensions over race and class, reshaped American sport culture and created the modern multi-billion dollar concept of "March Madness". Though this was the only game the two star athletes played against each other during their collegiate careers, it produced one of the greatest rivalries ever in professional sports, as Byrd's Celtics and Magic's Lakers would vie for NBA dominace throughout the ensuing decade.
Also see--The 10 best books about college basketball.