Six top books about the advertising industry

Ken Auletta is The New Yorker's senior media correspondent and author of Googled, Three Blind Mice, and other nonfiction best-sellers. One of six books that shaped his new book Frenemies: The Epic Disruption of the Ad Business (and Everything Else), as shared at The Week magazine:

The Hidden Persuaders by Vance Packard

In 1957, this powerful best-selling exposé of the ad business indicted the industry for treating consumers like 6-year-olds. Less than a decade later, a celebrated Coca-Cola commercial featured children of all colors and nationalities on a hilltop harmonizing "I'd like to teach the world to sing." It was a great example of Packard's thesis, providing emotional uplift but also zero information about the product.

Read about the other entries on the list.

--Marshal Zeringue